As small business owners in New Zealand, Tim and Rowan understood the resourcefulness and ingenuity that runs through everyday Kiwi life. So when they noticed how little had changed in the traffic safety industry, they saw an opportunity. There had to be a better way—a light-bulb moment that sparked the beginning of Tisdoo.

After months of research and hands-on experimentation, Tim and Rowan joined forces with Josh, an industrial designer and user experience specialist. The result was their first creation—a reimagined wheel stop that brought fresh thinking to a familiar product. It marked not just a successful collaboration, but a guiding principle: to build better things in a better way.